As anyone who works in the world of broadcasting or content creation knows, the industry moves fast and we are expected to keep up with it. Sometimes, however, working out how and where to place your content to receive the maximum results can become a minefield. Luckily, here at FlixForge, we have come up with a solution to make deciding which OTT provider to use, a breeze (it’s us by the way!) But what makes us so special?


Introducing, WebOTT. By capitalizing on social media and tapping into new digital audiences, WebOTT revolutionizes the way OTT content is delivered, accessed, and monetised. In this article, we will explore what FlixForge WebOTT is, talk about its key features, and explain why it is a must-have platform for anyone with an OTT requirement.


The Basics: So, WebOTT, what is it and how does it work? Put simply, WebOTT is our progressive web application (PWA) which allows users to simply click any link from a social media or influencer post and instantly access an entire OTT service or individual title without having to leave the social media platform or download a native app.


The idea behind WebOTT is to make it easier for you to convert your social followers into paid subscribers of your content. We do that by removing as many barriers to access your content as possible. Gone are the days of seeing a title you’re interested in, downloading the app, signing up, searching for the title and then watching it. With WebOTT it’s as simple as click and stream.


Adopting this approach, can automatically generate a 36% higher conversion rate than using a native app. Not only that, WebOTT costs 3-4 times less than a native app to build, whilst still offering traditional app-like functionality to users.


Unlocking Seamless Integration and Native App like Experiences: Although FlixForge WebOTT is a web-based application, it combines the power of native store app experiences with seamless integration across social channels and paid media campaigns. This integration allows broadcasters and content owners to leverage their social reach effectively, ensuring maximum coverage and monetisation potential across all digital platforms. And as a web based application, you can get the full benefits of SEO for content discovery, which is not the case with native store apps.


Secure Access for Your Content: We ensure premium content stays protected via our Web app, one of the only OTT providers in the world to have this capability. We have Hollywood studio-approved DRM (Digital Rights Management) integrated into our platform as standard. This ensures secure delivery and protection of your valuable content, safeguarding against unauthorized usage and piracy.

Scalability and Multilingual Support: WebOTT is designed to be globally scalable, making it suitable for broadcasters and content owners of all sizes in all regions. We support content delivery in any language (including right to left and left to right script) and across any device, ensuring a seamless viewing experience for global audiences. Whether it's streaming movies, TV shows, or live events, WebOTT can accommodate diverse content offerings with ease. Our platform is used every day, globally, from Spain to Morocco to Afghanistan!


Data Insights and Analytics: One of the key advantages of FlixForge WebOTT is our ability to provide you with access to first-party data and analytics. This feature enables broadcasters and content owners to gain valuable insights into audience engagement and behavior. By understanding viewer preferences, consumption patterns, and demographics, businesses like yours can refine their strategies, personalise recommendations, and enhance user experiences.


Maximising Revenue from Social: FlixForge WebOTT empowers broadcasters and content owners to capitalise on their social reach and convert audiences into paid users. Our flexible monetisation options allows for an interchangeable set of business rules from and combination of Free, AVOD, SVOD and TVOD. We can even deploy different sets of monetisation rules in different geographies to maximise returns.


In Conclusion: FlixForge WebOTT is a game-changing platform that offers broadcasters and content owners a powerful solution for reaching, engaging, and monetising digital audiences. With its seamless integration, secure access to premium content, scalability, data insights, and social revenue maximisation capabilities, WebOTT empowers content creators and broadcasters alike to thrive in the digital era. So why not try FlixForge WebOTT and unlock new horizons for your content.